{
    "post_key": "43b574ccdc3e8665f34b53acfabf4771",
    "image_ai_description": "Mini-phrase: Une femme souriante tient un parfum dans un jardin. | Mots-clés: femme, sourire, parfum, jardin, extérieur.",
    "thumbnail_url": [],
    "url": "https://www.instagram.com/reel/DXNPVHphsxk/",
    "shortcode": "DXNPVHphsxk",
    "account": "sephorabrasil",
    "taken_at": "2026-04-16T21:00:06.000Z",
    "platform": "instagram",
    "updated_at": "2026-04-20T02:48:44-03:00",
    "post_content_tagging": {
        "post_key": "43b574ccdc3e8665f34b53acfabf4771",
        "primary_game": "",
        "game_tags": [],
        "content_tags": [],
        "content_tag_values": [],
        "account_tags_by_category": {
            "type": [
                "make-up"
            ],
            "country": [],
            "concurent": []
        },
        "ai_confidence": "high",
        "ai_reasoning_short": "The post is a promotional advertisement for a perfume collection by the brand Kayali, posted by the Sephora Brasil account, and contains no mention of any Ubisoft franchise.",
        "ai_generated_at": "2026-04-18T19:57:44+00:00",
        "tagging_method": "ai_done_empty",
        "ai_status": "done",
        "format_version": "v16_game_only_ai_weighted_editorial_priority",
        "source_hash": "a7c666d867484718faa0d48dbf0dba1f78c660d1",
        "platform": "instagram",
        "account": "sephorabrasil"
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        "post_key": "43b574ccdc3e8665f34b53acfabf4771",
        "signature": "7668ef7caa0fb9bebce437c2a7941aa77218bc94",
        "format_version": "v5_all_comments_account_platform_baseline",
        "summary_en": "The community shows high enthusiasm for the Kayali collection, largely driven by trust in influencer Tassiane Cruz's recommendations. While product interest is strong, there is a significant undercurrent of frustration regarding Sephora's operational performance, specifically concerning customer service, shipping logistics, and website functionality.",
        "sentiment": "mixed",
        "engagement_impact_score": 9,
        "engagement_impact_note": "Far above avg",
        "sentiment_score": 5,
        "sentiment_score_note": "Product excitement versus service frustration",
        "topics": [
            "Influencer Marketing",
            "Fragrance Recommendations",
            "Customer Service Complaints",
            "Logistics and Shipping",
            "E-commerce Technical Issues"
        ],
        "key_points": [
            "High trust in influencer recommendations drives purchase intent.",
            "Strong consumer interest in the Kayali Freedom Musk collection.",
            "Reports of billing errors and missing promotional gifts.",
            "Dissatisfaction with shipping carriers and tracking updates.",
            "Technical website issues hindering the checkout process."
        ],
        "generated_at": "2026-04-18T16:57:15-03:00",
        "model": "gemini-3.1-flash-lite-preview",
        "selected_comment_count": 74,
        "total_comment_count": 74,
        "empty": false,
        "url": "https://www.instagram.com/reel/DXNPVHphsxk/",
        "shortcode": "DXNPVHphsxk",
        "account": "sephorabrasil",
        "taken_at": "2026-04-16T21:00:06.000Z",
        "platform": "instagram",
        "title": "",
        "description": "",
        "view_count": null,
        "thumbnail_url": [],
        "saved_at": "2026-04-18T16:57:15-03:00"
    },
    "ai_scoring": {
        "post_key": "43b574ccdc3e8665f34b53acfabf4771",
        "signature": "7668ef7caa0fb9bebce437c2a7941aa77218bc94",
        "format_version": "v5_all_comments_account_platform_baseline",
        "summary_en": "The community shows high enthusiasm for the Kayali collection, largely driven by trust in influencer Tassiane Cruz's recommendations. While product interest is strong, there is a significant undercurrent of frustration regarding Sephora's operational performance, specifically concerning customer service, shipping logistics, and website functionality.",
        "sentiment": "mixed",
        "engagement_impact_score": 9,
        "engagement_impact_note": "Far above avg",
        "sentiment_score": 5,
        "sentiment_score_note": "Product excitement versus service frustration",
        "topics": [
            "Influencer Marketing",
            "Fragrance Recommendations",
            "Customer Service Complaints",
            "Logistics and Shipping",
            "E-commerce Technical Issues"
        ],
        "key_points": [
            "High trust in influencer recommendations drives purchase intent.",
            "Strong consumer interest in the Kayali Freedom Musk collection.",
            "Reports of billing errors and missing promotional gifts.",
            "Dissatisfaction with shipping carriers and tracking updates.",
            "Technical website issues hindering the checkout process."
        ],
        "generated_at": "2026-04-18T16:57:15-03:00",
        "model": "gemini-3.1-flash-lite-preview",
        "selected_comment_count": 74,
        "total_comment_count": 74,
        "empty": false,
        "url": "https://www.instagram.com/reel/DXNPVHphsxk/",
        "shortcode": "DXNPVHphsxk",
        "account": "sephorabrasil",
        "taken_at": "2026-04-16T21:00:06.000Z",
        "platform": "instagram",
        "title": "",
        "description": "",
        "view_count": null,
        "thumbnail_url": [],
        "saved_at": "2026-04-18T16:57:15-03:00"
    }
}